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Results Captured February 1, 2005

Which of the following groups includes your age?	1200 Responses
75 +    0% 65 - 74     0% 55 - 64     1% 45 - 54     4% 35 - 44     13% 25 - 34     38% 18 - 24     29% Under 18     13% Prefer not to answer     1%
Are you...	1151 Responses
Male     9% Female     90% Prefer not to answer     1%
What level of education have you completed?	1150 Responses
Some HS     16% HS Grad     21% Some College     25% College Grad     22% Post-Grad Work     5% Post-Grad Degree     8% Prefer not to answer     3%
What is your total household income?	1142 Responses
$100k +     8% $75k - $99.9k     7% $50k - $74.9k     12% $35k - $49.9k     13% $20k - $34.9k     17% Under $20k     19% Prefer not to answer     24%
What is your occupation?	1134 Responses
Senior Management     1% Other Management     6% Professional     17% Technical     3% Sales     6% Administrative     10% Other Employed     13% Homemaker/Full-time Parent     13% Student     17% Retired     1% Not Employed     8% Prefer not to answer     4%
Have you bookmarked this site?	1113 Responses
Yes     30% No     70%
In a typical week, about how much time do you spend using the Internet?	1061 Responses
20 + hrs.     8% 11 - 20 hrs.     10% 6 - 10 hrs.     19% 3 - 5 hrs.     30% 1 - 2 hrs.     21% Less than 1 hr.     12%
On average, how much time do you spend on this site in a typical visit?	1049 Responses
60 + mins.     4% 31 - 60 mins.     9% 21 - 30 mins.     17% 11 - 20 mins.     22% 5 - 10 mins.     27% Less than 5 mins.     20%
How frequently do you visit this site?	1059 Responses
Daily     5% Several times/week     11% Once/Week     12% Several times/month     7% Once a month     4% Less than once a month     4% First visit     57%
Please indicate which of the following statements you agree with. (Please check all that apply.)	1611 Responses
I like web pages with many pictures and graphics     76% I like web pages with bright colors     43% I like web pages that are primarily text     27% I like web pages with audio/sound     25% I like web pages with video/movies     25%
How did you find our site? (select one)	1622 Responses
From search engines     62% Through the (non banner) links     10% From an offline AD     2% In articles     4% Web Yellow pages     1% Internet ad banners     8% Recommended by friends     11% E-mail promotions     2%
Please indicate which of the following statements you agree with. (Please check all that apply.)	1179 Responses
I have found what I need on this site     68% The content of this web site is unique     45% It is easy to find information needed     66% Navigation on this site is easy     62% The content of this site is interesting     68% The site is visually attractive     56% The graphics are interesting     45% The web site is interactive     32% The site is well organized     69% The content of the site is updated     40%
What is your current marital status?	1192 Responses
Rather not say!     8% Divorced     1% Living with another     17% Married     54% Separated     0% Single     19% Widowed     1%
Have you seen our television series?	1816 Responses
Yes     4% No     96%
Note:  Due to rounding, column totals may not add to exactly 100%.

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